Giving myself the freedom to make my life an adventure.

With 20+ years of international experience, I’m currently COO of Profirst and TheMerode, where I lead operations, drive strategic growth, and integrate sustainability at the core of our creative and business processes.

From Hong Kong to Brussels, my journey blends entrepreneurial instinct, operational excellence, and a deep commitment to crafting authentic, transformative experiences for premium and luxury brands.

I focus on innovation, talent development, and measurable impact; because today, execution means leading change.

↓↓ Discover some of my adventures ↓↓

Domaine du Chêne Houdiez

Co Founder

Oct 2020 – Present

BELGIUM

Project development of 44 Ecolodges in a stunning natural setting in the middle of the Walloon forest.

Perfect place to experience a piece of eco-luxury in the middle of the forest. Families, friends or collaborators can meet and share authentic and disconnected convivial moments, surrounded by farm animals, in a preserved environment.

Full video

Accueil: Image

Accueil: Pro Gallery

The Artist Craft Brewer

Co Founder & Managing Partner

Jul 2014 - Aug 2019

HONG KONG

Premium craft beer company founded in Hong Kong.

At The Artist, we focused on the customer experience, innovation and technology.

In 2017, we opened The Artist House, where we conducted our Research & Development.

Full video

Accueil: Image

Accueil: Pro Gallery

Accueil: Image

Green Kitchen

Co Founder & Managing Partner

Jul 2003 - Sep 2013

BELGIUM

Online platform & restaurants offering healthy lunches freshly prepared in our farm every day.

Creation and Implementation of an innovative Business model in the food delivery industry: from a classical fax ordering system to an online platform for B2B.

Accueil: Pro Gallery